Additional Language Support Now Available in iTunes Connect

December 16, 2009

News from iPhone Dev Center on Dec. 10:


With over 50 million users of iPhone and iPod touch in 81 countries around the world, it’s more important than ever to make your app available in a user’s language of choice. You can, and should, create localized versions of your app for each market you sell to. In iTunes Connect, you can customize your app’s metadata, keywords and screenshots for each localized version.

We’ve expanded the list of languages available for localizing your app metadata, adding the following languages (listed along with the matching App Store territory):

* Brazilian Portuguese: Brazil App Store
* Korean: Korea App Store
* Portuguese: Portugal App Store
* Russian: Russia App Store
* Simplified Chinese: China App Store
* Swedish: Sweden App Store

If you have localized your apps, be sure to update the metadata language information for each of your localized versions whenever you update an app. In iTunes Connect, select Edit Application and click on the Localization tab; select the language from the pull-down menu.

App owner interviews – Vanity.

November 19, 2009
Buy Vanity


Vanity has been localized to Simplified Chinese, Japanese, and Spanish. Here is an interview to the owner Tav Shande at

1) What made you create Vanity™

As an artist I have always been interested in story telling within whatever medium I am working in. From painting portraits to photography, even in computer graphics, there is no better story teller than the human face, without a word people can communicate so much through minute facial expressions. In the past I had a drawing exercise in which I attempted to draw hundreds of different peoples faces from memory to improve my skills at drawing the human face. When I completed the exercise I noticed there was something off with quite a few of the drawings. I noticed while the drawings were rendered nicely some of the faces were not very attractive.  I couldn’t put my finger on it so I searched for information about human facial proportions and discovered Leonardo DaVinci’s findings on the topic of the golden ratio and human anatomy. I applied the golden ratio to my faces and I was amazed how instantly by moving features to fit the golden proportions, each drawn face looked drastically more attractive. I became fascinated with the golden ratio and attempted to apply it to all my work even music. One day I was taking photos with my iPhone and it suddenly hit me, the device would make a perfect mobile tool to capture and calculate the golden ratio within photographed subjects. The closer the person’s facial proportions matched the golden ratio the more attractive the face would appear to other people. That is the birth of the iPhone app Vanity™ .

2) What was the most fun part of the process?

The most fun part of the process was definitely testing the product with family and friends. I handed the Vanity app to a few of my friends without telling them anything about it or giving them any instructions and watched as huge smiles came across their faces. Some people were nervous about their potential score but couldn’t resist trying. They all really enjoyed the app in the end, taking pictures of countless other friends and celebrity faces while comparing scores.

3) What was the most difficult part of the process?

This was my first iPhone app. Before creating it I had no knowledge of how to go about creating one so I ran into a lot of challenges from simply never having done anything like this before. It took me three hard days of researching the apple developer forums and looking online for answers when I was stumped. Another difficult part of the process was the approval process, specifically the waiting to find out if my app had been accepted or approved.  Originally I had included an overlay in the app to help users line up their photos, you can see this in the YouTube instructional video here:  However, this caused the app to be rejected twice due to altering the camera screen using undocumented API’s. Finally on the third try Vanity was accepted but I had to remove the overlay cross-hairs and include a face placement help screen.

Some other facts:

Vanity was featured in the USA November 2009 issue of the print magazine Cosmopolitan along with numerous other publications.

The iPhone app Vanity has caused quite a bit of controversy and buzz in the industry, it has been a roller coaster ride for me that varies from one morning waking up to a message from a reporter from the NEW York Times who wants to say they are really enjoying the app to receiving random hate mail from unhappy individuals.  Luckily i get a lot more mail from users that are very happy with the app.

In November 2009, Vanity became the #8 top paid app in the photography section for the USA.

Description for Vanity™:

How Attractive are you?

Introducing Vanity™ for the iPhone & iPod Touch. The World’s First Face-Rating App.

This application uses the Golden Ratio to evaluate and score the attractiveness of human faces based on facial structure.

So you want to know how attractive any face is – then take a photo, follow the on screen prompts, and let Vanity™ calculate a score on a scale from 1-10. It’s that easy!

Have you always wondered if that sexy celebrity is really a “Ten?” Well now you can find out!

There are many uses for this app from analyzing artwork to using it as an ice breaker at a crowded bar. Have fun with it and remember, True beauty comes from within, but attractiveness, well let’s let Vanity™ sort that out.

Key Features include:

– Sex: For Females and Males of all Races.
– Pinch and zoom in for precision.
– Works with all faces and races.
– SNAP a photo or GET one from the Roll.
– Fun, intuitive, and easy to use.
– SAVE and share your score card with all your friends via your mail client or social networks including Facebook, twitter, Myspace, Hotmail, Gmail, and yahoo.

*To see the app rate supermodel Adriana Lima’s face take a look at the video:

also visit
to see how you stack up against Megan fox, Brad Pitt, Milla Jovovich, and many others.

Enjoy it & Thank you!

The Buzz:

Allure – “Enjoy the app — it’s great at parties or in a bar.” “I scored a solid 8.5, btw, cute face.” – “Happy that we scored an 8.8” – “Worth paying for confirmation.”

The iPhone App Podcast – “Definitely a fun app to use!” – “Vanity, the latest iPhone app that’s going to change how you evaluate people—or more specifically rate the hotness of the redhead eyeing you from across the bar. Finally, mathematical proof Brad Pitt is overrated.”

IMPORTANT! If you like the app and want to see future updates rate us 5 stars !

It is inevitable that people who get a low score will rate the app poorly. High score or low score please send us your feedback so we can make our updates even better, and yes we read all your emails, thank you for buying Vanity™.

Questions? Feedback? Comments? Praise?
Contact us at

iPhone Localizer eBook series – 1. China App platforms – 1.2 How to make money on ‘Mobile Market’ (China Mobile)

October 18, 2009
Written by iPhone Localizer; Edited by iPhonAsia.

Mobile Market (MM) is a platform for mobile apps and mobile digital products,
serving more than 500 million mobile phone users. MM is the first app
platform run by a mobile carrier.

MM has three categories for mobile consumers:
1.             Software (191 apps*)
2.             Games (438 apps/games*),
3.             Themes (1054 apps*)

* MM content as of Oct. 12, 2009

Before downloading an app, the consumer must select their mobile phone model
type. MM currently supports 9 model categories: OPhone (appx. 10 phones
planned by end of 2010 supporting China Mobile’s Android-based OS dubbed
“OPhone”), Nokia, Samsung, Sony Ericsson, Motorola, LG, Lenovo, Dopod, and

For developers, MM provides the China Mobile Developer Network (CMDA),
which has all you need from downloading SDKs to uploading apps. CMDA
includes SDKs download and instructions for Ophone, JIL Widget, Symbian,
Windows Mobile, Java ME, WindowsCE, M8, and LARENA.

The steps for Chinese developers uploading apps are:
1. Registering to this developer network. Individuals and enterprises are
both welcome.
2. Publishing mobile software, games, and themes.
3. Professional testing and certification, provided by professional testing
4. Cooperation agreement signing, for mutual interests of partners.
5. Starting selling to 500 million customers through multi-channel exposure.
6. Getting monthly payment, developers receive 70% of sales revenues.

Key points:
§         Chinese developers have two ways to cooperate with MM:
Option 1: An individual developer can sign a cooperate agreement with a China
Mobile entrusted third party – Aspire Technologies (Shenzhen) Ltd. – and
then upload and sell his/her apps.
Option 2: An independent business entity can sign a cooperation agreement
with China Mobile to become one of the third-party application providers to
upload and sell apps on MM. (The agreement for option 2 is not out yet as
China Mobile is primarily supporting individual developers.)

§         Foreign developers (individuals or companies) have three ways to
sell apps on MM:
Option 1: Go through a Chinese individual who can sign agreement with Aspire
and handle uploading process.
Option 2: Entrust a third-party company in China as their application provider
to cooperate with Mobile Market.
Option 3: Go through a service provider outside of China like
iPhone Localizer who has China counterpart to do all these. In other words,
you cannot directly upload your apps onto MM for sale to the public.
Rather you will need to go through a Chinese person/company, or an entity
with China connections.

§         It should be noted that MM is still in a “free trial” phase. By
the end of 2009, developers will be able to set prices and receive payments
for their apps.

§         From the date of upload, it takes about 2 weeks to 1 month for
an app to go on sale. There are two steps: first is the testing period,
which takes 4 to 7 business days; second is the approval period. For example,
if you enter the approval period before 5th of the month, the app will go
on sale on or about 16th; if you enter the approval period between 5th and
20th, then the app will go on sale on or about the 1st of the following month.
The approval process will involve a vetting and certification of two things:
one is the cooperation paperwork (ID, bank account, agreement, etc.);
the other, of course, is the review and approval of the app itself.

§         Developers can set (request) their own app price within price
ranges set by China Mobile. China Mobile will confirm the price.

§         The monthly payment to developers will be made approximately 60
days following an app sale. (e.g. sales in September will be paid in the
November billing circle; sales in October will be paid in the December
billing circle).

§         Chinese developers will need to pay income taxes in China after
receiving payments.

About iPhone Localizer: iPhone Localizer ports your iPhone apps onto
OPhone apps; iPhone Localizer will also serve as your one-stop-shop to
upload your apps to China Mobile’s Mobile Market for mass downloads.
Contact for more details.

iPhone Localizer eBook series – 1. China App platforms – 1.1 China app platforms introduction

October 18, 2009
Written by iPhone Localizer; Edited by iPhonAsia.

1 China App platforms:

1.1 China app platforms introduction

After a major telecom industry restructuring in China, there are now three 
mobile carriers – China Mobile, China Unicom, and China Telecom.

By August 2009, the total mobile phone user base in China reached an 
amazing 710.5 million subscribers. China is by far the largest mobile 
market in the world, some 2.62 times greater than the US market.

In the wake of Apple’s tremendous App Store success (85,000 apps as of 
Oct. 2009), all of China’s carriers have rushed to build their own 
proprietary mobile application (app store) platforms:

China Mobile: Mobile Market
China Unicom: WO Store
China Telecom: eSurfing Space

The three app stores above are “localized” for China. Apple too has a 
China version of its App Store (In iTunes, scroll to the bottom right 
and click on the flag icon, then select the China icon).

Adding Apple’s China App Store into the mix, there are now ‘3+1’ China 
“localized” app platform choices for developers. The situation may 
change once the relationship between the WO Store and Apple’s China 
App Store is fully disclosed. There may be some integration and synergy 
between WO and Apple’s China App Store.

About iPhone Localizer: iPhone Localizer develops apps for ‘3+1’: all 
China app platforms and iPhone. iPhone Localizer “localizes” (i.e. 
translates to Simplified Chinese, codes, advises on key cultural 
modifications, etc.) and ports your iPhone apps onto the platforms in 
China. iPhone Localizer will also serve as your one-stop-shop to 
upload your apps to China platforms for mass downloads. Contact for more details.

China Unicom will start selling iPhones on October 30, 2009

October 14, 2009

iPhone 3G and 3GS will be on the market.

China Unicom’s WCDMA network covers 285 cities so far and it’s the biggest in the world. On Sep. 28 China Unicom started the national 3G use.

iPhone Localizer – Press Release

September 9, 2009

iPhone Localizer launches new web site

iPhone Localizer announces it has just launched a new web site to further promote its services localizing iPhone apps into Chinese, promoting them in China, providing app in-country support, and porting iPhone apps onto China’s local app platforms. iPhone Localizer also provides corporation solutions to leverage smart-phone app platforms in China.

Silicon Valley, CA September 9th 2009 – iPhone Localizer, a leading provider of iPhone application localization services, today announced the launch of its new web site. “There is no question that the market in China is the next great frontier for mobile applications,” explained iPhone Localizer COO Bo Lin. “We are helping app developers monetize their work where they can reap the greatest rewards.”

China has 703 million cell phone users (just over 2.5 times the number in America). China will be the largest smart-phone app market in the world.

The second biggest carrier in China – China Unicom – just announced their deal with Apple on August 28, 2009 and will start selling the iPhone in the 4th quarter of 2009. They are expected to sell 5 to 7 million iPhones in China next year. And that’s just the beginning. The Chinese people are currently enjoying enormous new-found buying power and an insatiable appetite for the latest technology. There will be a huge and sudden demand for localized iPhone apps from the China App Store.

The biggest carrier, China Mobile, just pushed out their app platform ‘Mobile Market’ on August 17, 2009. China Mobile has 493 million cell phone users and offers very easy payment methods for their users. In China, the local players always win big. The downloads from local platforms will be huge. Porting to the local platforms will be a true localization.

“Localization is not just translation,” said Bo Lin. “There are many cultural factors involved. Beyond localization, promotion is critical. So far, iPhone app promotion has been mainly relied on viral marketing. But there is a tipping point that must be reached before viral marketing can work. We help app owners to reach that tipping point.”

“For many mission critical apps, for example some apps in the Medical category, the more important thing is to provide in-country support. We have channels to do that.” Ms. Lin said, “We also help create and provide solutions for corporations to leverage smart-phone platforms in China.”

“By tapping into a market this size with this much demand,” explains Bo Lin, “developers of good mobile apps will become quite wealthy. This is what we mean when we say ‘Chinese localization brings good fortune and good luck’ – The Chinese message on our web site. At iPhone Localizer we help app owners make their luck.”

If you have a best-selling app, localize it into Chinese and multiply the downloads. If you have an app waiting for being discovered, localize it into Chinese now and the early entry will win you good downloads. If you have many apps under a brand, beyond localization, use the local channels for promotion. Now is the time to crack the fortune cookie!

About iPhone Localizer:

iPhone Localizer helps to bring smart-phone apps to the China market. Primarily iPhone Localizer localizes iPhone apps into Chinese, promotes them in China and provides in-country support. iPhone Localizer also ports iPhone apps onto China’s local platforms including ‘Mobile Market’. For corporations, iPhone Localizer provides solutions leveraging smart-phone app platforms in China.

iPhone Localizer has people on the ground both in China and in the US. Their core team members came from Caltech and Beijing University.

For more information see